Premier League Seeks Creative Agency
The Premier League is seeking a creative agency for the first time, as the top-tier competition prepares to undergo a full brand overhaul.
From next season the Premier League will operate without a corporate sponsor after Barclays said it would not renew its sponsorship deal. Barclays has sponsored the league since 2001, but will not continue after the current three year deal ends at the end of the 2015/16 campaign.
Barclays also revealed in November that it was ending its sponsorship of the end of season ATP World Tour Finals tennis tournament, and will not continue with the partnership beyond 2016.
The new Premier League campaign will start from 2016/17 season, which starts in August, with agencies contacted directly with a brief to help execute a brand campaign. A shortlist of three will then be invited to pitch to the Premier League towards the end of this month.
The overhaul follows a rebrand from The Football League in November, who will also undergo a name change, switching to the English Football League (EFL) at the end of the 2015/16 season, alongside a new logo.
The Premier League’s new TV packages, auctioned last year, were brought for a record £5.136bn from Sky and BT.
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