Premier League Social Video Index Launched
WePlay has teamed up with Burst Insights to create a new ‘Premier League Social Video Index’.
The Premier League Social Video Index looks to find out which brands are seeing the most success from its online video output, with a scoring system that showcases the off-field winners of online video.
The index sees the on-field champions Leicester City 12th in the table and Manchester United climb to the top spot, with the top five at game-week one consisting of Manchester United, Chelsea, Liverpool, Arsenal and Manchester City.
Each brand is ranked by the ‘Burst Engagement Score’, an algorithm developed by Burst Insights. It works by analysing all the available social engagement metrics a brand profile has received, applying a video post frequency rating and benchmarking it against the top performing profile in their database, to create a single score metric between 1 and 100.
Luca Massaro, chief executive at WePlay and a Sport Industry NextGen Leader, said: “Short form video has caused a seismic change in the way we all consume sports content. The landscape is constantly shifting and as the biggest league in the world, the Premier League provides us with an exciting opportunity to see just how influential social video has become and what commercial opportunity it presents for brands. Working with Burst Insights will help enable us to supply this tangible insight to the sports sector.”
Simon Bibby, head of research, Burst Insights added: “Short social video content has become a major player in sports marketing in the past twelve months. Manchester United took that to a new level this week, announcing the signing of Paul Pogba to the world through a ten second Twitter teaser video. Despite this, there remains a lack of insight into how the social video performance of sports clubs is impacting their brand. We are delighted to be launching the Premier League Social Video Index with WePlay to track fan engagement throughout the season.”
