Premier League swaps Nike ball deal for Puma

The Premier League has announced Puma as its new official ball supplier from next season.

The new partnership will see German sportswear brand Puma provide match balls for all fixtures in the top tier of men’s football in England from the start of the 2025/26 season.

As per the agreement, Puma will support community-based football programmes, marketing campaigns and events such as the Premier League Summer Series in the United States in July.

The deal brings the league’s previous 25-year official ball supplier partnership with Nike to an end.

Puma already has a presence in the Premier League through its official partnership with Manchester City. Several top Premier League players are also part of Puma’s athlete roster, including Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea).

Richard Masters, Chief Executive of the Premier League, said, “We are delighted to be welcoming Puma as the official ball supplier of the Premier League. Puma has a proud history of involvement in football over many years and we look forward to seeing the new ball used at all our matches from this summer onwards. Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide.”

Arne Freundt, Chief Executive Officer at Puma, said, “The agreement with the Premier League, the most-watched football league in the world, is an important step in Puma’s brand elevation strategy. We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With Puma’s ball at the centre of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike.”