Premier League Unveils Creating Chances

The Premier League has unveiled a raft of new grass-roots initiatives under the
collective banner of Creating Chances, a programme which will act as a showcase
for the combined community and charitable work that the top-flight clubs and the
league itself undertakes.

The core element of Creating Chances is a new initiative called ‘Places for
Players’, which will involve 200 Premier League players supporting a number of
charities and good causes in September, raising awareness of and funds for the
work that these organisations do.

Over 400 good causes will benefit either by players getting involved in their
work or from a £2,000 cash donation direct from the Premier League.

Another opportunity for fans, introduced as part of Creating Chances, is Your
Shot. Your Shot will see each Barclays Premier League club offer one fan the
opportunity to win a unique match day experience.

An additional programme has also been launched – the Premier League All
Stars, a 7-a-side knockout competition to be played during the Creating Chances
week of action in September.

The initiative will see sixty fans win the opportunity to play with Premier
League legends and celebrities in teams representing all 20 Barclays Premier
League clubs including Ravenelli, Merson, Wilkins and Gullit.

The teams will play in official kits and compete for a £300,000 prize fund
which will be donated to charities of the clubs’ choice. 

In announcing the new structure, the Premier League also unveiled new
research, undertaken by Deloitte, which demonstrates that the League and its
twenty clubs will invest an estimated £122m next season in community projects,
charities and other good causes, representing an increase of over 50% since
Deloitte’s last assessment in 2003.