Premier League viewing figures fall on Sky and TNT Sports
Premier League television viewing figures in the UK have fallen across Sky Sports and TNT Sports during the 2024–25 season, ahead of the introduction of a new £6.7bn domestic broadcast deal.
Sky Sports has broadcast 128 live Premier League matches during the 2024–25 season and has recorded a 10% decline in viewership compared to the previous campaign. TNT Sports, which has aired 52 matches, has recorded a 17% year-on-year drop in audience figures.
The downturn has followed two record-setting seasons in 2022–23 and 2023–24, which saw the Premier League title race and relegation battles remain active until the final day.
This season, Liverpool secured the title on 27th April, while Ipswich Town, Southampton and Leicester City were all confirmed for relegation before the final weekend, leaving minimal sporting jeopardy in the final weeks of the campaign. Sky has reported a more notable audience decline during the last six weeks of the season.
The reduced Premier League figures have come as Sky has continued expanding its football output, particularly through its English Football League (EFL) deal, which has included more than 1,000 live matches this season. Analysts have suggested this increased volume of live content may have diverted viewers from Premier League coverage.
From the 2025–26 season, Sky will show a minimum of 215 Premier League games per season, an increase of 87 fixtures, including all matches moved to Sundays due to European club competitions. TNT Sports will continue to air 52 games, including Saturday 12:30 kick-offs and two full midweek rounds. Amazon Prime Video will no longer be a domestic Premier League broadcaster, ending its six-year run.
Recent data from media rights holders, including Sky and DAZN, has highlighted the continued challenge of illegal streaming. Industry leaders have described piracy as occurring on an “industrial scale”, adding further pressure to rights holders who are contending with rising costs and fragmented viewership.
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