Premier League Invests In VR Games Developer
The Premier League has announced a new four-year agreement with Rezzil, which includes an equity stake in the Manchester-based virtual reality (VR) software developer.
According to a statement, the new investment ‘will place Rezzil and the Premier League at the forefront of exciting new developments in VR and XR (Extended Reality) technology.’
As part of the new deal, the two organisations will work collaboratively on the development of a new VR game, which is expected to be launched later this year.
We are excited to announce our new partnership with the @premierleague 🎉⚽
— Rezzil ® (@rezzil) March 27, 2024
We'll be teaming up to shape the future of football experiences for fans and players.
Stay tuned as we embark on this journey and for the launch of our immersive VR game later this year! 🎮
Read More👇
The game will place users on a VR pitch and offer them the ‘opportunity to recreate iconic Premier League goals and moments from within the perspective of virtual reality.’
Will Brass, the Premier League’s Chief Commercial Officer, said, “We are excited about the ongoing development of VR technology within football. Rezzil are highly respected in the field and have developed an excellent reputation with training products that are being used by many Premier League clubs alongside leading sports teams and leagues around the world.
“The applications for this technology are expanding quickly and this partnership will see the Premier League working with Rezzil on products that can help redefine player, fan and viewer experiences.”
Andy Etches, Rezzil Co-Founder, added, “We are thrilled to embark on this new partnership with the Premier League. By combining our expertise in VR technology with the unparalleled excitement of Premier League football, we are looking forward to supporting the Premier League’s fan and player engagement ambitions. Working hand in hand together, we’re poised to bring VR technology to football in ways never seen before.”
Rezzil already holds partnerships with various Premier League clubs and in January 2022 was selected by the National Basketball Association (NBA) for the inaugural season of the league’s Launchpad technology accelerator programme.
