Premiership Rugby Extends Perform Deal

23 Oct 2016 | tshego

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Premiership Rugby has announced the renewal of its long-term partnership with digital sports content and media group, Perform Group.

The five-year deal with Perform Group sees the continuation of Perform’s management of Premiership Rugby Productions. In this role it will cover the production of up to 66 Aviva Premiership Rugby matches each season as well as producing highlights and clips for global distribution.

The new agreement also delivers a number of new initiatives including the facility to allow every Aviva Premiership Rugby and Singha Premiership Rugby 7s match and many Anglo-Welsh Cup games to be broadcast live around the world through the Perform Sports Cloud.

Dominic Hayes, commercial director, Premiership Rugby said: “Perform will continue to operate Premiership Rugby Productions for us, delivering outside broadcasts on our non-BT Sport matches and the production of highlights. They also provide content for our Premiership Rugby TV and YouTube platforms.

“This investment in content creation for Aviva Premiership Rugby, the Anglo-Welsh Cup and the Singha Premiership Rugby 7s has enabled us to deliver quality content to television channels and digital platforms all over the world. This is integral to the expansion of the global reach of Premiership Rugby, delivering live and highlights content not only on BT Sport in the UK and NBC in America but in 200 markets, reaching more than 175 million households around the world.

“This season, for the first time, every Aviva Premiership Rugby match is broadcast live somewhere around the world. It is the work of Premiership Rugby Productions that makes this happen with a huge amount of expertise behind the scenes.”

Gareth Rees, senior vice president, Perform said: “To extend our long-term relationship with Premiership Rugby is massive news for Perform.

“The fantastic partnership we have built up with them over the years continues to expand and we look forward to delivering all our services, both domestically and internationally, for the next five years.”