Premiership Rugby Extends Wine Partnership

Premiership Rugby has announced an extension of its partnership with Argentinean wine brand Bodego Trivento for a further two years.

The new contract follows an initial deal signed six months ago.

Dominic Hayes, Premiership Rugby’s commercial director, said: “The Premiership Rugby brand has been and will be seen across the UK in Tesco, Morrisons and Asda supermarkets plus Spar Nisa and other stores. We’re delighted to see this new relationship grow.”

Argentinean wine is currently experiencing a high growth trajectory in the UK, with the volume consumed increasing 32.8% year-on-year, according to Trivento’s figures.

Clare Griffiths, marketing director of Concha y Toro UK, Bodego Trivento’s parent company, added: “Our partnership with Premiership Rugby has already yielded very positive results, in terms of developing new listings for Trivento with our key customers, and driving category value sales by activating brand activity in-store and at point of purchase.”

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