Premiership Rugby taps Curious Panda to drive digital growth
Premiership Rugby has partnered with talent and brand partnerships agency Curious Panda to drive digital growth through a targeted influencer marketing campaign.
London-based Curious Panda will support the league’s aim of creating engaging content for both new and existing rugby union fans.
The campaign will offer influencers behind-the-scenes access to training sessions and matchday activities, while showcasing Premiership Rugby’s players and clubs from different perspectives.
The partnership has already seen Curious Panda play a key role in sourcing influencer presenters for Gallagher Premiership Unleashed, ITV’s revamped highlights show.
Produced by 3Rock, the programme blends traditional match highlights with immersive fan-focused content, including interviews with players, interactions with fans, and behind-the-scenes coverage from Premiership Rugby clubs.
This collaboration aims to offer viewers a dynamic and entertaining perspective on the league.
“Premiership Rugby is delighted to have Curious Panda on board to support our content strategy as we continue to target wider, younger and more diverse audiences on our social channels,” said Olivia Ó Dochartaigh, Head of Brand & Content at Premiership Rugby.
We recognise the value and opportunity to elevate our digital offering through influencers through the innovative content the Curious Panda partnership will bring.”
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