Premiership Rugby Selects Matta
Premiership Rugby has appointed MATTA as its lead creative agency for the next three years.
The agency has been tasked with brand development and marketing of events such as the London Double Header and Aviva Premiership Rugby Final.
James Tyler, head of marketing at Premiership Rugby said: “MATTA impressed us not only with their creative ideas, but also their detailed understanding of fan consumer behaviour in what was a competitive pitch process.
“They have incredibly strong sport credentials, and we are delighted to be working with them.”
Matt Campbell, executive creative director at MATTA said: “The opportunity to work with a progressive body such as Premiership Rugby is very exciting for us, at a time when Premiership Rugby was just shortlisted Governing Body of the Year at the BT Sport Industry Awards.
“The London Double Header and Aviva Premiership Rugby Final are key moments in the British sporting calendar and we are all thoroughly looking forward to marketing such prestigious events.”
The London Double Header takes place on Saturday 3rd September at Twickenham Stadium, Saracens taking on Worcester Warriors and Harlequins facing Bristol Rugby.
The Aviva Premiership Rugby Final will also be held at Twickenham on Saturday 27th May and the creative work will commence in coming weeks.
