Premiership Rugby Signs New Deals Ahead Of Opener
Ahead of the start of the 2012/13 Aviva Premiership season, Land Rover and talkSPORT have announced new deals with Premiership Rugby.
The British car manufacturer will continue to serve as an official partner of the organisation and the title sponsor of the Land Rover Premiership Rugby Cup, a nationwide grassroots tournament for under 11s and under 12s.
Additionally, Land Rover will also be providing Discovery 4s to all Premiership Rugby club’s community departments to help them with the development of the game.
Land Rover marketing director Laura Schwab, said: ‘We are thrilled to be continuing our relationship with Premiership Rugby. Land Rover and rugby are synonymous and we are excited to be involved in a sport which shares so many of our core values – strength, integrity, determination – all elements that are needed to create great competitive rugby and world class all-terrain vehicles.’
‘We are thrilled to be continuing our relationship with Premiership Rugby. Land Rover and rugby are synonymous and we are excited to be involved in a sport which shares so many of our core values – strength, integrity, determination – all elements that are needed to create great competitive rugby and world class all-terrain vehicles.’
Meanwhile in a separate agreement, UK radio station Talksport has been confirmed as an official broadcaster of the Premiership throughout the 2012/13 season.
The deal will see talkSPORT broadcast key live Aviva Premiership Rugby matches throughout the season including the London Double Header and finals on air and/or online.
The station will also provide in game updates and interviews with key rugby players throughout the season. talkSPORT’s sister publication Sport magazine will also feature interviews with players around key clashes.
Last season talkSPORT was an official broadcaster of the Aviva Premiership semi finals and final matches with full match commentary on all three games.
Moz Dee, talkSPORT programme director, added: ‘talkSPORT’s rugby coverage has grown enormously over the past year. Not only were we the exclusive UK broadcasters of the 2011 Rugby World Cup but our live Aviva Premiership Rugby commentary at the end of last season and our dedicated rugby show Full Contact have all proved very successful. With live Barclays Premier League and FA Cup coverage, this season we’re broadcasting more live commentary than ever before, and this agreement with Premiership Rugby widens our regular live sport output beyond football. We’re in a great position to bring the highest calibre of live sport to our listeners and attract new sponsors to this exciting proposition.’
