Preston North End partner with SpudBros in new kit sponsorship deal
Preston North End have announced a shirt sponsorship deal with local potato business SpudBros for the 2025/26 season.
The Championship club unveiled their new home kit on 25th June 2025, confirming the Preston-based jacket potato business, founded by brothers Jacob and Harley Nelson, as their new main partner, replacing PAR Group.
SpudBros gained prominence after taking over a hot potato tram in 2020 and has since built a significant online presence as a social media phenomenon, boasting 4.2 million TikTok followers and one million YouTube subscribers. The brand has previously collaborated with major companies like Lidl and KFC and has created viral content featuring personalities such as Will Smith, Logan Paul, and Mr. Beast.
Jacob Nelson, SpudBros co-founder, said, “Being from Preston, this is a moment we’ve dreamed of. From running around the pitch as mascots to seeing our brand on the front of Preston North End’s shirt – it’s beyond special. We’re proud Prestonians and will always give back and support the city that made us. The passion here is unmatched, and it’s something we wish everyone could experience. We’re honoured to be part of the legacy of the club.”
Harley Nelson, SpudBros co-founder, said, “What more can I say, this is a dream come true. We’re here to help PNE make history. Let’s take it to the top this season and show the world what Preston’s all about!”
Tony, known as the Spudfather, said, “To sponsor PNE is a homecoming for us. Our story started in this city, and it shaped everything we stand for. We believe in this club, its supporters, and the magic that happens when a community comes together. As the new kits are unveiled and anticipation builds, one thing is certain: this is the season to “ignite the belief”.”
Peter Ridsdale, PNE CEO, commented: “In an era where sports sponsorship has often become a remote partnership with little in common with the team in question, we are absolutely delighted to be moving from one local company, PAR Group, to another Preston company, SpudBros, as our main front of shirt sponsor. SpudBros are one of the fastest growing brands in the UK and their phenomenal worldwide media exposure and international recognition teaming up with the original Invincibles football club feels like a perfect match. We are excited to be working with individuals with such enthusiasm, excitement and innovative media awareness. Preston North End and SpudBros – a partnership to savour.”
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