Chelsea and England footballer Cole Palmer will star in a new campaign, ‘Hot vs Cole’ as part of a new partnership with snacks brand Pringles.
Designed to ‘integrate Pringles into football culture with a fun, meme-worthy content strategy that puts Palmer’s personality at the forefront’, the campaign was developed by Pringles in collaboration with Manchester-based agency Ear To The Ground (ETTG).
Pringles and ETTG’s talent team worked closely with the FEVO Sport Industry Agency of the Year’s Fan Intelligence methodology to shape the creative direction of the campaign.
Pringles and Palmer’s partnership is set to extend beyond the initial campaign, forming a year-long collaboration that will include ‘exclusive content drops, retail activations, and interactive social media moments.’
Rebecca Worthington, Salty Snacks Marketing Lead, Kellanova, said, “We’re beyond excited about this partnership with Cole Palmer and the fantastic campaign Ear to the Ground has created. ‘Hot vs Cole’ has perfectly captured Cole’s personality and the humour fans love. ETTG’s deep understanding of football culture has made this more than just a campaign—it’s a cultural moment. We can’t wait for fans to see what’s next!”
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