Prism Repositions With New Management
Prism has appointed a new management team with Dominic Grainger, CEO of the WPP Sports Practice, appointed Prism chairman and Jamie Copas, global client leader of Team Aston Martin Lagonda, will take the role of group general manger. Both will also continue in their existing roles.
The agency stated it is part of the reshaping of its offering as a brand-centric, sport and entertainment agency with focus on helping brands engage audiences in those arenas.
Prism’s new positioning complements the work on existing clients such as Aston Martin, as well as the recent win from Fast & Furious Live. Its client roster also includes Subway, INFINITI, Avon, Tata Consultancy Services, Ford, IHG and Mazda.
Prism’s new positioning has five key capabilities; strategy, insight and analytics; partnership negotiation and management; planning and creative; brand content and communications; and brand experiences and events.
Copas said: “We believe there is now a real opportunity to shout about why Prism is the best choice for brands invested in the world of sport and entertainment. With over 25 years’ experience, we are experts in engaging audiences whether that be through digital, print, broadcast or experiential.
“It is an exciting time at Prism. Our new positioning and team culture are real competitive advantages for brands looking to truly engage with audiences in sport and entertainment. We are a high energy business and enjoy collaborating with clients and agency teams to drive high returns on investment for our brands.”
Grainger added: “Prism’s new management team, led by Jamie, brings a wealth of knowledge which will create greater value for our clients than ever before. Prism’s refocused offering as a leading brand engagement agency in sport and entertainment will also have the ability to draw upon other WPP capabilities as required.”
