Progressive S&e Wins WTA Pitch
Progressive Sports and Entertainment Marketing have announced that they have won a competitive pitch to deliver consumer engagement activity for the WTA (Women’s Tennis Association) to help promote the season ending WTA Championships in Singapore later this year.
The WTA have contracted Progressive to deliver the consumer engagement activity at three WTA tournaments, starting at the BNP Paribas Open in Indian Wells, US from March 5th -16th 2014.
As part of the engagement strategy, fans will be able to ‘Stand with the Stars’ and receive a photo of themselves with a player and Singapore themed backdrop of their choice allowing them to share the image through social media.
Matt Worley, director of Progressive said: ‘We are delighted to be working with the WTA. The Road to Singapore campaign will generate considerable levels of interest in the Women’s game and Singapore as a city. We are excited about how we can bring our fan engagement expertise to Tennis fans at the WTA selected events across the World.’
