Psa Partners With PT Sportsuite To Reimagine Media Ecosystem

03 Feb 2022 | tshego

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The Professional Squash Association (PSA) and digital media consultancy PT SportSuite have agreed a new multi-year, multi-platform deal.

Under terms of the new agreement, which was brokered by PSA’s strategic commercial partner Infront, PT SportSuite will create a new eco ecosystem of digital properties for the governing body.

New assets will include video OTT, cloud media asset management, digital media workflow, web, mobile app, player and fan engagement within professional squash.

Additionally, the PSA will invite all stakeholders to share in a multi-tenant cloud ecosystem to create sustainable engagement between tournaments, national federations, media partners, players and fans while driving greater value and commercial opportunities for sponsors and partners.

Fans can look forward to the relaunch of the PSA’s website and SQUASHTV being re-imagined with UI enhancements, advanced statistics, player profiles, tournament details and fan engagement opportunities.

Alex Gough, PSA CEO, said, “SQUASHTV has been an integral part of bringing the PSA World Tour to our fans from around the world for over ten years. Re-developing the platform while creating dedicated mobile apps for SQUASHTV and the World Tour will allow us to better understand our audiences, delight our fans with engaging experiences and add more value to our partners and the players on the World Tour.”

Rich Cheary, PT SportSuite CEO, said, “Global sport has been through the digital wringer recently, highlighting much required areas of development and acceleration across its technology landscape and accompanying media workflow processes.

“The PSA team shares our vision and desire to implement the necessary products and services that will allow them to schedule, commission, centralise and make readily available the majority of media being streamed, produced, captured, shared and monetised across the squash world. We look forward to working with the PSA and partners, to assist them in achieving their digital strategy.”