PTO and World Triathlon forge 12-year strategic partnership

The Professional Triathletes Organisation (PTO) has entered a 12-year strategic partnership with  World Triathlon, running until 2036.

The new alliance covers the World Championship Tour of Long Distance Triathlon, which the two federations co-launched in August 2023.

The latest collaboration between the PTO and World Triathlon, which are based in London and Lausanne respectively, will include the management of broadcast and sponsorship rights.

The two parties will additionally work together on anti-doping and safeguarding.

In January, the PTO and World Triathlon also teamed up to launch the T100 Triathlon World Tour.

Sam Renouf, CEO of the PTO, said, “We have had a very productive relationship with World Triathlon since our first event, including hosting the World Long Distance Championships alongside the Collins Cup in 2021.

“In working closely through the formation and then launch of the newT100 Triathlon World Tour – quickly becoming the pinnacle of long distance racing – one of the by-products has been the discussion and identification of other opportunities where we can grow the sport.

“By forming a 12-year partnership, both sides have the opportunity to invest together in the longer-term development of the sport.”

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