PTO & Matta Launch Collins Cup Campaign

The Professional Triathletes Organisation (PTO) and creative agency Matta have partnered on a new campaign to bring the new Collins Cup to life.

Scheduled to take place on 28th August in Slovakia, the competition is a new race format modelled after the Ryder Cup, which will see teams of European, International, and US athletes take part in the competition. Earlier this week, Zwift were announced as first Offical Partner.

The new campaign (above) will run across PTO and the Collins Cup social and digital channels, as well as exclusive broadcaster Discovery Eurosport throughout August.

According to the PTO, the campaign is built upon a ‘Passion x Power x Pride’ tagline, which it claims is a ‘summary of everything The Collins Cup stands for – the passion from being part of a team, the incredible power of the superhuman athletes and the pride of competing for your flag.’

Tim Godfrey, Chief Marketing Officer of the PTO, stated: “With today’s global event marketing campaign launch for The Collins Cup, we are delighted to bring the excitement and drama that professional triathlon has to offer to legions of consumers, and potential new fans, right across the world.

“Participation in triathlons has surged in recent years, and we believe that with the launch of today’s campaign, consumers will anticipate the power, passion and pride and the sheer scale of the rivalries and personalities that will compete at the Collins Cup when it is staged later this month for the very first time.

“This campaign truly does justice to the sport of triathlon, by telling the captivating stories of our athletes to a large, global audience.”