PTO To Offer Augmented Reality Rides
The Professional Triathletes Organisation (PTO) has announced a new partnership with Rouvy.
The indoor cycling platform becomes the official virtual ride partner of the 2023 PTO Tour.
As part of the partnership, Rouvy will give amateur triathletes the opportunity to attempt a ‘virtual ride’ of the PTO Asian Open course in Singapore alongside international professional triathletes.
On its platform, Rouvy offers more than 15,000 augmented routes, filmed on video around the world and enhanced with augmented reality (AR) technology. As well as partnering with the PTO Tour, Rouvy also partners with Challenge Roth in triathlon and La Vuelta in cycling.
Rouvy CEO Petr Samek, commented, “This is a significant partnership for Rouvy as we put more of a marketing focus on triathlon, in order to provide triathletes with relevant content on our platform that helps them prepare for race day.”
“The PTO Tour races are fast becoming the pinnacle of the sport, with world class fields meaning the best athletes are racing head-to-head on a consistent basis – and also giving Age Groupers the chance to experience the same course over the same weekend.
“But training for a bike course you’ve never ridden before can be tough, so by giving all athletes the chance to experience it virtually is proving both a helpful training tool and a cool experience.”
PTO CEO Sam Renouf, added, “Rouvy’s big strength as a platform is to enable professional and amateur athletes the chance to ride real routes at home. The Singapore course for the PTO Asian Open will be stunning and take in a number of the city’s iconic landmarks. By partnering with them in this way, we’re able to give all our athletes a unique opportunity to try out and train on the course virtually before race day.”
The 2023 PTO Tour kicked off in Ibiza on Saturday 6th May with the first-ever PTO European Open. It heads to Milwaukee in August for the PTO US Open and then to Singapore for the inaugural PTO Asian Open.
