Puma Acquires Cobra Golf

Sport lifestyle brand Puma has signed an agreement to acquire 100% of the golf equipment brand Cobra Golf from Acushnet Company, the golf business of Fortune Brands, Inc.

The acquisition includes the Cobra brand as well as related inventory, intellectual property and endorsement contracts.

Cobra Golf was founded in 1973 and produced one of the first utility clubs, the Baffler.  

In 1996, Cobra Golf was acquired by American Brands Inc. (later renamed Fortune Brands) and has since then been managed together under the Acushnet Company umbrella with its other golf brands.

Pending regulatory approval, the effective date of the acquisition of Cobra Golf is expected to be in the second quarter of 2010.