Puma Agrees Infiniti Red Bull Racing Deal
Puma has announced a new long-term partnership with Infiniti Red Bull Racing, which will see the sports brand become the official licensed partner and Official supplier of team and racewear to the F1 manufacturer.
Effective from the start of 2016, Puma will exclusively produce and distribute licensed replica, fanwear and lifestyle footwear, apparel and accessories collections for global distribution.
As part of the deal, Puma branding will feature prominently on the Infiniti Red Bull Racing car, teamwear and racewear.
Björn Gulden, chief executive officer for Puma commented: “Puma and Red Bull have a great brand synergy, and this new partnership with Infiniti Red Bull Racing is another big statement for Puma.
“There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. Infiniti Red Bull Racing is a great team with massive appeal, and this is another positive step in our desire to become the fastest sport brand in the world.”
Christian Horner, team principle of the Infiniti Red Bull Racing team added: ”Puma is a great fit with the Infiniti Red Bull Racing team and we are looking forward to working with them once again. Red Bull Racing and Puma enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010). The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”
