Puma To Be Microsoft Global Partner
In the lead up to the release of the Forza Motorsport 3 game, PUMA has signed a global partnership deal with Microsoft, which will ensure prominent branding of the sporting wear company within the game’s marketing schemes.
Scheduled for release in October, the Forza Motorsport 3 game includes a series of joint marketing initiatives across Europe and North America.
The game franchise allows players to collect, paint and tune more than 400 of the worlds’ most exotic cars and then put them to the test on more than 100 tracks from around the globe.
The Puma-Microsoft partnership includes a number of cross-promotional elements, including the development of a limited-edition Forza-branded PUMA shoe, to do be developed to coincide with the game launch, exclusive gaming nights in selected PUMA Concept Stores, and Forza content to be featured on the recently re-launched PUMAMotorsport.com.
Additionally, the brand-supplied driver Natacha Gachnang has been announced as the ‘Face of Forza’ for a pan-European PR programme. PUMA outfits the driver for her professional role within the FIA F2 Championship, and will provide apparel and accessories to Microsoft event staff throughout the tour.
The collaboration marks PUMA’s 10th year of involvement in motorsport, which has included being a supplier of performance and lifestyle motorsport footwear, apparel and accessories.
PUMA also sponsors F1 and Moto GP teams Scuderia Ferrari, Red Bull Racing, BMW Sauber, Scuderia Toro Rosso and Ducati Corse.
