Puma has launched a new campaign celebrating the heritage of the Puma King, featuring Lothar Matthäus and highlighting the boot’s impact on football history.
The campaign begins at a grassroots football match before moving to Germany, where it explores Puma’s origins and visits the brand’s archive.
Lothar Matthäus, a World Cup-winning captain and one of the most prominent players to wear the PUMA King, features in the campaign, connecting the boot’s past to the present.
The campaign highlights its evolution and continued influence on the game, from local pitches to the professional stage.
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