Puma Launches Bolt Apparel Collection

Puma has utilised its partnership with 100m and 200m World Champion Usain Bolt by releasing a collection of sporting apparel inspired by the sprinter.

The ‘Bolt Collection’ is designed by Bolt and includes apparel, footwear and accessories

The ‘Bolt Collection’ incorporates Bolt’s favourite colours, preferred styles and silhouettes and the cornerstone of the collection is the ‘Bolt Crest’.

The crest sits on a backdrop of a track and the sun burst symbolizes Bolt’s home country of Jamaica.

PUMA’s design teams worked closely with Usain Bolt during the product development phase and gave him an opportunity to wear-test the products to ensure they met his rigorous standards.

The Bolt Collection will be available at retail and online in the US and in European and Asian markets in July 2010.  

Puma first signed Bolt at age 16 and the athlete has recently expressed his reluctance to compete in the UK because of the stringent tax laws.