Puma Launches Digital Boot Campaign

To support the launch of the new Puma King Finale football boot and apparel range the sports brand has unveiled a worldwide digital Facebook campaign.

The initiative allows users to create bespoke poster images mimicking PUMA’s new retro-styled ‘King Of…’ advertising campaign.

The application allows fans to add their image to a template of the brand’s campaign, alongside text identifying where and what they think they’re the ‘king of’.

‘King Of…’ gives the fans the ability to customise their creations, download them for their own use and share them in social exchange whilst also offering the option to submit their designs to the ‘PUMA King Sticker wall’ hosted within the application.

The first ever Puma King football boot was designed with Eusébio 42 years ago, and worn by legends of the game including Pelé, Maradona, Netzer, Kempes and Matthäus.