Puma Football has launched a new Facebook app – ‘What’s In Your Nature’ – a virtual platform featuring a host of Puma’s top players. The new app is a destination where fans can join the Speed team captained by Sergio Agüero, the Power team led by Cesc Fàbregas or the King team led by Yaya Touré.
Fans who join will gain access to exclusive content and personalised messages from the Puma players in their team, with the opportunity to join virtual training sessions with their captain and a number of other Puma players, plus the chance to win personalised prize packages.
Speaking about the new campaign, Cesc Fàbregas said: ‘I really like the idea of creating an online team, giving fans an opportunity to become part of one big football community. I hope all the fans and players out there that are Power hungry will join my team.’
Yaya Touré, captain of the King team, commented: ‘I’ll be sending out exclusive content to the King team members, and throughout the campaign they will have the chance to join virtual training sessions as well as see some tips from me about skills and ball control. Fans can only take part in these sessions by joining one of the teams, so they should definitely log on now to Puma Football Facebook and join the team.’
Speed team captain Sergio Agüero added: ‘Fans who join the Speed team will be able to find out about the evoSPEED boot that I wear and the technologies that help me to get to the ball first. My team members will also be able to take part in Speed virtual training sessions and receive lots of exclusive content.’