Puma Launches New Maradona Range

Global sports brand Puma has launched a new range in celebration of football legend Diego Maradona’s 50th birthday.?

The sport-lifestyle brand is launching a special collection of ‘King Diego’ products – including football boots, t-shirts and trainers.

Puma is looking to push the new range with social media  – it has launched an online application housed on its Facebook page in which people are encouraged to join Maradona in the world’s largest game of football ‘juggling’ on Facebook.

Fans have to start or join a juggle and have 30 minutes to pass on a video to a friend through Facebook – the longer the video is passed, the longer the ball is kept up, and the greater chance of being on the leaderboard.

The range also includes a Maradona ball, jacket and duffel bag and Puma launched the range by presenting Maradona with a giant cake in the shape of a football boot.

Maradona has a long association with the sports brand as he wore Puma football boots throughout his career.