Puma Moves Into Layer Apparel Market
Puma is looking to challenge its rival brands by moving into the high
performance sport layer apparel market and is running a major print advertising
campaign to promote the launch of its new ‘Complete Bodywear’ product.
The creative executions feature a mix of top sporting stars wearing the new
product including footballers David Bentley, Shay Given, Jermaine Jenas, Rachel
Unitt and Karen Carney, rugby players Jason Robinson, Alex Tuilagi, Gordon
D’Arcy and Mathew Tait, cricketer Nick Compton as well as runner Ellie Stevens
and golfer Kiran Matharu.
Beginning in July, the ads can be seen across a range of publications
including Observer Sport Monthly, Sport, Men’s Fitness, Golf Monthly, Four Four
Two, Rugby World, Runners World, Men’s Health, GQ, Zest, Company and Glamour.
PUMA has put significant investment behind the launch of ‘Complete Bodywear’
and it will be supported by in-store POS and a heavy PR campaign to create
maximum impact.
The Puma Complete Bodywear product features functional compression technology
to offer ultimate support and comfort which maximises sporting performance
whether training or competing.
