Puma Offers Insights Through New Running App

Puma has launched PUMATRAC, a new running application for the iPhone that analyses how external conditions affect the users running performance. 

The new platform requires little to no input of data in order to receive these insights, designed to motivate the runner, and predominantly uses data available based on specific environmental factors such as: moon phase, weather, location, altitude, music playlist, time of the day, day of week, season and social media activity. 

In a press release, Puma explains: ‘It’s never ideal to run in poor weather conditions, but what if you knew you run faster when you do? If you run faster in the rain, or for a longer time while listening to Hip-Hop music, PUMATRAC will let you know so you can take advantage of the conditions that work best for you.’

‘Lay off the snooze button, your average speed is faster in the mornings’ is just one example of an insight notification a runner may receive.  

When your run is complete PUMATRAC will show you your score, compiled of your distance, personal insights and weather/time condition bonuses, which can be shared with friends and other runners in the region.

Aside from sharing scores, PUMATRAC allows users to share running routes to keep their routines new and fresh. When travelling, the GPS locator within the app shares with you some of the best running routes in your current location.

The app also includes the more traditional functions that runners depend on within their running apps: distance, GPS, calories burned, integration with their playlist and tracking performance over time.  

‘PUMATRAC seamlessly integrates data to deliver personalised, actionable insights,’ says Karin Baust, Business Unit Manager-Running, Training, Fitness. ‘We work hard to inspire runners and PUMATRAC is very much a part of that strategy; it’s clean, user-friendly and the first of its kind to provide such usable information and all in a unique PUMA way.’