Puma Partners With Rugbyrocks Event
Global sports and lifestyle brand PUMA has become the presenting partner of sports and music festival RugbyRocks, taking place in Richmond between 4th-5th June 2011.
RugbyRocks is a mass-participation sports and music event which sees sportsmen and women compete in rugby 7s, 10s, touch rugby and netball tournaments before the evening music gets underway.
PUMA will use the event to bring to life its ‘PUMA Social’ marketing campaign which launched in 2010 and pays tribute to the ‘After Hours Athlete’.
RugbyRocks’ VIPs will be able to relax in the PUMA Social VIP Lounge where they can enjoy DJ sets and rub shoulders with leading England rugby stars. The lounge will feature bar games such as table football and ping pong.
The festival, which takes place annually in Richmond, Surrey also includes video gaming zones, gourmet food, beer marquees, the Richmond 10k run, Army assault courses and kids coaching sessions with Saracens RFC.
RugbyRocks was launched in June 2010 as is London’s leading sports and music event. Last year the festival saw the inaugural National Sevens Series as well as men’s and women’s Open tournaments and kid’s coaching through Harlequins RFC. The music was headlined by Feeder, Just Jack, The Parlotones and Alex Gardner.
