Puma Reveals Expanded Arsenal Partnership

Newly crowned FA Cup winners Arsenal FC have revealed that Puma, their new kit manufacturer, has acquired a set of additional licensing rights, that will see the sportswear brand ‘develop, distribute and market’ club-branded merchandise around the world, through its affiliated companies such as Cobra Puma Golf and Brandon.

According to a club statement the additional deal, beginning from 1st July, will allow Puma to produce a range of merchandise including apparel, sporting goods, back to school gifts and souvenirs.

The north London club confirmed the new agreement with Puma in January, ending a 20-year association with Nike thanks to a bumper five-year contract believed to be worth some around £150 million in total.

Simon Lilley, Arsenal’s retail director, said: ‘The Puma deal represents the biggest deal in Arsenal’s history and the new licensing element is a fundamental part of that. Puma will help us to grow our existing range of official Arsenal merchandise and provide our supporters with a host of new and exciting products.’

Puma’s head of sports licensing Evy Bronneberg added: ‘Having the rights to produce Arsenal products both with and without the Puma brand trademarks enables us to further amplify the commercial potential of this partnership, and deliver a comprehensive merchandise range for Arsenal fans around the world.’

Arsenal ended a nine-year run without a trophy last weekend, defeating Hull City 3-2 in extra time.