Puma Teams Up With Nova International
Puma has announced a new partnership with Nova International that will see the global sports brand become the official sportswear and merchandise supplier for Nova’s Great Run Series.
Puma has also expanded its athlete stable in the UK to include the marathon runner, Susan Partridge (pictured above), who was the fastest British female at the London Marathon 2013, Eilidh Child (Olympic hurdler), James Wilkinson (Steeplechase), Dewi Griffiths (10km) Chris Thompson (10km) and Nick McCormick (5000m).
Paul Spencer, general manager Puma UK, Ireland and Benelux, commented: ‘This new partnership with Nova International is an important one for us, most notably for the strong brand and retail presence it offers across the Great Run Series. Puma has a strong heritage in running and we are proud to underline these performance credentials through the activation of this partnership.’
‘Nova events attract phenomenal participation and inspire runners of all abilities to run faster and achieve personal goals. Teaming up with them is a key strategic step in expanding our Running business throughout the UK.’
Chairman of Nova International, Brendan Foster added: ‘Puma is a global brand and their long established commitment to athletics mirrors our own history and passion for the sport. Our aim has always been to provide our runners with an exceptional event experience – from their first training run, to crossing the finish line – Puma’s expertise in footwear and apparel will undoubtedly help them achieve their goals.’
As the official merchandise supplier, Puma will open an online store on the Great Run Series website selling limited edition Great Run Series footwear and apparel.
Runners will be able to get hold of the latest footwear and apparel in race villages at events across the country, including the Bupa Great North Run and the National Lottery Newham London Anniversary Run.
Throughout the series, Puma will activate their sponsorship and “Forever Faster” mission through ambassador and retail events, multi-channel digital communications and PR.
