Puma Unveils Sky Football Push
Puma has joined forces with Sky Sports to launch its new ‘Love = Football’ marketing campaign which will further promote the brand’s new ‘Power collection’ and ‘PowerCat 1.10’ boot throughout March, April and May.
The campaign invites amateur footballers across the country to send their Sunday League team photographs into Sky Sports and the best ones are selected and featured in the Puma TV campaign, screened during a selection of Sky Sports matches.
The 5 second Blipvert TV spots will be aired through ‘Sky Sports Pub’, in a bid to connect with crowds of fans.
The campaign will also run on SkySports.com and within FourFourTwo magazine.
Syrup, the global advertising agency for Puma Teamsport, launched the global ‘Love = Football’ campaign around the world in February.
This media deal with Sky Sports was brokered by deal Sky Media and Zenith Optimedia.
