Pumpjack Dataworks And The Sports Consultancy Announce New Venture
London-based commercial advisory agency The Sports Consultancy has announced a new partnership with data technology company Pumpjack Dataworks which will see the pair launch a new Commercial Intelligence Service (CIS).
According to the pair, CIS will integrate Pumpjack’s Data Insights Platform with The Sports Consultancy’s commercial optimisation and sales expertise to provide rights holders, brands and investors in the sport and entertainment industry with data intelligence.
Giles Morgan, most recently Global Head of Sponsorship at HSBC, and EVP at Pumpjack Dataworks, will join the CIS team as Senior Advisor.
“Recognising the commercial priorities of our clients as they rebuild revenues strongly into 2021, we believe a fan data solution that quickly enables clients to optimise fan transactional revenues whilst simultaneously creating best in class data insights to drive longer term revenue and value from sponsorship, broadcast and hosting revenues is key,” said Angus Buchanan, Co-Founder, The Sports Consultancy.
Nick Goggans, Founder, Pumpjack Dataworks added: “The partnership with The Sports Consultancy combines the powerful expertise of two companies committed to expanding the vast potential of the global sports industry.
“Properly accessed & refined fan data provides the catalyst to allow sports all over the world to understand their fan base – allowing them to build a fan-centric community. This is the new commercial landscape for sport and we are excited to partner with a consultancy that is focused on best-in class commercial advisory at the heart of their offering.”
Pumpjack Dataworks connects data from multiple sources and combines it into a single unitary source together with machine learning to drive commercial insights, and is part of the London-based sport tech and media hub Sports Loft.
