Pure Gym Appoints Phar To Drive Commercial

Sponsorship agency PHAR has been appointed by Pure Gym to develop and deliver opportunities for national commercial partners across the group.

Pure Gym, which opened in 2009, expects to surpass 500,000 members and 100 clubs in the next 12 months.

With continued growth planned over the next two years, Pure Gym is looking to work with brands with the aim of delivering long-term revenue.

Jamie Hutchinson, commercial director at Pure Gym, commented: “We are delighted to be working with PHAR and to be developing an exciting commercial partnership programme.

“We choose to work with PHAR because of the company’s high-profile track record of securing partnerships for the world’s leading brands. PHAR’s expertise is second to none and we look forward to securing a number of exciting partnerships”

Ian Tussie, head of partnerships at PHAR, added: “Pure Gym is one of the few rights holders that can offer a national reach to partners and a huge audience of people to communicate with on a regular basis. There are so many opportunities for partners to create genuine added value for Pure Gym’s members and to engage with them, not just whilst they’re working out, but in their everyday lives and we’re extremely excited to work with Pure Gym and to start talking to the market about the opportunities.”