Puregym Teams Up With Spartan Race Series

UK gym chain, PureGym has partnered with the 2015 Reebok Spartan Race series in the UK.

The first UK-based event in the 2015 series will be held at the home of Saracens rugby team, Allianz Stadium Park, on 15th May.

The collaboration will give both brands the opportunity for cross-promotion across email databases, social media channels and websites.

Commenting on the partnership, Paul Kirwin, marketing director, PureGym, said: “The Spartan Race Series is a fantastic partner to have as they are one of the leading obstacle event companies in the world. 

“Participants of their events are big fitness enthusiasts which is obviously a great match for PureGym.

“PureGym is continuously looking at new ways to enhance our member offering, and we are looking forward to members taking advantage of the benefits that the Spartan Race Series partnership will provide.”

Richard Pringle, UK Reebok Spartan Race director, added: “We’re excited to be working with PureGym as we don’t just see our racers on the start line, we want to encourage them to make a healthy, active lifestyle change in the run up and beyond race day, and this partnership will help us reach out to people all across the UK.”