Estate agency Purplebricks will be turning its ‘sold’ boards gold across the UK ahead of next year’s Olympic Games after becoming an official partner of the British Olympic Association (BOA).
Purplebricks has become Official Estate Agent of Team GB in a deal that runs until the end of 2020.
Just a year until the Tokyo 2020 Olympic Games, Purplebricks will be showing its support for the country’s Olympic athletes by turning its usual ‘sold’ boards to special gold versions, featuring the Team GB logo.
Vic Darvey, Purplebricks’ Chief Executive, said: “Purplebricks is a proudly British company and we’re excited about how we can bring support for our heroic athletes to the streets as we build up to Tokyo 2020.
“We have hard working, experienced estate agents across the country – and we intend to use that local reach to move every community behind our athletes over the next year.”
In figures released last year Purplebricks said that it sold three times the number of properties than the next largest UK estate agent brand in the previous financial year. It also operates in Australia, Canada and the US.
“Just over a year away from Tokyo 2020 we are delighted that Purplebricks has recognised the power of Team GB and Olympic athletes to bring our communities together,” said Tim Ellerton, commercial director for the BOA.
“Their visibility across the streets of the UK gives us a great presence as we build up to the Olympic Games and their innovation and customer focus makes them a perfect partner for Team GB.”