Qatar Airways Appoints Fifty Digital As Global Sponsorship Agency
Global airline Qatar Airways has appointed Sport Industry Awards 2020 Young Agency of the Year winners, Fifty Digital, in a multi-year agreement to activate the brand’s extensive sponsorship portfolio.
The agency will work to bring Qatar Airway’s partnerships, including those with UEFA EURO 2020, the Qatar 2022 FIFA World Cup, Bayern Munich, PSG and AS Roma – among multiple others.
Fifty Digital will be tasked with ‘delivering creative ideas to engage and broaden the Qatar Airways community’, including live event and tournament coverage and influencer identification and activation.
According to Fifty Digital, the agency will work to ‘strategically activate Qatar Airways’ brand belief of the power of sport in bringing people and cultures together.’
