Qbe Partners With British & Irish Lions

QBE has agreed a new partnership to become the principal sponsor of the British & Irish Lions rugby team.

The company will support the team in the build-up to and during its tour to New Zealand next year.

QBE is already a sponsor of rugby union and currently has deals in place with England Rugby, North Harbour Rugby and La Union Argentina de Rugby.

John Neal, chief executive of QBE, said: “The challenges faced and ultimately the rewards achieved closely mirror our own business.

“Our customers expect a one-team approach, working with us in close and enduring partnerships. By using our global footprint, along with our local knowledge, we can give them the confidence to achieve their ambitions.”

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