Qbe Signs Guinness Premiership Deal

QBE, the specialist business insurer, has signed an agreement to become the official insurance partner of rugby union’s domestic top-flight, the Guinness Premiership.

The agreement struck with Premier Rugby, which starts immediately and runs through to the end of July 2012, will see QBE’s name and logo appear on the back of all team shirts in the Guinness Premiership, European competitions and the Anglo Welsh Cup.

As official insurance partner, QBE will enjoy a major rights package which will provide the platform to significantly increase its brand awareness across the UK.

QBE Insurance Group operates out of 45 countries across the globe, doing business in over 100.

QBE has been active in the UK since 1904, originally within the marine insurance market in London, but has grown substantially in the last 10 years to offer specialist commercial insurance to companies across the UK.

At the end of 2008, the group’s UK turnover was approximately £3bn, making it one of the largest insurance firms in the UK.