Qpr Resurgence Prompts Airasia Renewal
Barclays Premier League relegation battlers Queens Park Rangers have renewed their shirt sponsorship deal with low-cost airline, AirAsia, also owned by the club’s chairman Tony Fernandes.
The new one-year extension will see AirAsia’s logo remain on the front of Rangers’ home, away and third strips for the 2013/14 season.
The airline has sponsored QPR for the past two seasons, who remain bottom of the league despite several improved performances under manager Harry Redknapp which saw the Hoops record their first back-to-back wins in the top flight since 1995 following victories over Southampton and Sunderland.
AirAsia Group head of brand and ancillary income Al-Ishsal Ishak, said: ‘We are delighted to continue our sponsorship with Queens Park Rangers for the upcoming 2013/2014 season.’
‘QPR’s genuine display of unwavering determination throughout the season personifies the founding spirit of AirAsia – dream the impossible, believe the unbelievable and never take no for an answer.’
QPR commercial director Euan Inglis, added: ‘We are delighted to continue our partnership with AirAsia for a third consecutive season. The club has focused on growing the QPR brand globally, with particular emphasis on the Asian market since Tony Fernandes and his partners took ownership of the club.’
‘AirAsia continues to provide QPR with a perfect platform to develop this strategy, and offers us new opportunities to achieve even greater reach in wider Asia, as AirAsia continue to penetrate new markets throughout the region, as well as a number that sit outside of South East Asia.’
QPR revealed last week in its financial results a soaring wage bill – from £27.6 million to £56 million pounds – up to the year ending 31st May, 2012, as well as a rise in debts. However, the club can be buoyed by the weekend’s victory, which keeps them in touch with fellow strugglers, Reading, Wigan and Aston Villa.
