Qpr Signs Bt As Official Communications Partner
Queens Park Rangers Football Club (QPR) has agreed a multi-year partnership with BT to become the club’s first official communications provider.
The deal will make the club the first Premier League side to forge a commercial partnership with BT Sport.
From the start of the 2015/16 season BT Sport branding will feature on the headrests of both sets of dugout seats at Loftus Road, in addition to LED signage and BT Sport content on the stadium’s big screen.
BT will provide the club with BT One Phone and a high performance network that will give the club high speed communication connectivity with 24/7 support at Loftus Road, Harlington and the Concorde Club.
QPR will benefit from a dedicated bandwidth between locations from the BT converge platform and fixed internet through BTNet, giving the club unlimited data with guaranteed upload and download speeds for staff and fans on match day at Loftus Road.
The club will also be the first to adopt BT’s One Phone Technology – a service that will bring together the club’s office phone system and mobile phones into a single service, hosted in the Cloud.
BT Sport and QPR will also work together to produce unique content, enhancing the quality of service the club provide to their fan base on a regular basis.
Commenting on the partnership, Tony Fernandes, QPR chairman, said: “I am delighted we’ve reached agreement with BT for this exciting, innovative partnership.
“I am all for the club embracing new technology and BT are certainly the frontrunners in this field.
“Our media department have a number of exciting digital plans over the coming years, so to be working closely with BT – with the ability to tap into their technology expertise – will without doubt enhance our communications proposition across the club.”
Graham Sutherland, CEO, BT Business, added: “This is an exciting and high profile partnership for BT Business. The choice of a communications partner was a critical decision for QPR because technology plays such an integral role in everything they do off the pitch.
“QPR required a robust, capable and reliable network from a partner they trust who can guarantee the club remains connected as a business at all times. Innovative communications technology, such as BT One Phone, which will transform the way the club communicates as a business.
“BT One Phone will give greater versatility and flexibility to all club employees covering ticketing, administration and team management.”
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