Quarter Of A Billion Visit Fifa.com
FIFA.com attracted over a quarter of a billion visits as the world engaged online with the 2010 FIFA World Cup in South Africa.
Multimedia platforms proved central to fans’ enjoyment of the tournament as FIFA – through its web and Twitter feeds – aimed to deliver the World Cup through a digital medium.
Over 220,000 people followed FIFA’s official tweets on Twitter, while the 5m members of the FIFA.com club swapped 120m virtual stickers and made over 1m comments on the website as they debated the main points of the tournament.
Over the course of the tournament’s 31 days FIFA.com attracted over 250m visits – approximately 150m unique users, triggering seven billion page views: 410m of those page views were recorded in a single day – when England and the USA played simultaneously and FIFA.com technicians reported a throughput of 1m hits per second at the height of the activity.
FIFA.com had three times more unique users than in 2006 and exceeded forecasts for page impressions by 1.5bn.
