Queen Elizabeth Olympic Park Appoints Csm
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition.
CSM has been working with stakeholders in a strategic capacity for several months to develop a proposition that enables brands to capitalise on the Olympic Park’s continued growth and value as a significant venue in London.
The agency has created a ‘holistic commercial offering’, which it says will showcase the Olympic Park’s various facilities, as well as the innovation, sustainability and community-led programmes and initiatives that allow the venue to operate all-year round.
This year, the Olympic Park will host the indoor cycling during the Commonwealth Games, as well as numerous concerts and other cultural events. Premier League football club West Ham United has played at the complex’s London Stadium since 2016. UK Athletics also has a deal for the use of the stadium.
Group Commercial Director, CSM Sport & Entertainment, Kevin Vandrau, said, “We are thrilled to be working with the Queen Elizabeth Olympic Park on what is a truly unique commercial proposition that stands apart from other opportunities in the market. The epicentre of London is moving east, and the Park is the beating heart of this, acting as a home to world class sporting, educational and cultural infrastructure. We’re incredibly proud to be working with the Park to take this proposition to prospective brand partners.”
Chief Commercial Officer, Queen Elizabeth Olympic Park, Nathan Homer, added, “2022 is the 10th anniversary of the London 2012 Olympic and Paralympic Games and we see this year’s celebrations as the perfect opportunity to not only look back at what has been achieved over the past decade, but also showcase how the Games and its legacy has provided the platform for further growth. The Park’s unique mission means that our partners accelerate our work, with investment going back into regeneration of the area and improving experiences for the future.”
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