Quins Flex Muscles With Maxinutrition Deal

Harlequins has agreed a new two-year partnership with MaxiNutrition that will see the sports nutrition brand provide the Aviva Premiership rugby team with tailored nutritional support in time for the new season.

MaxiNutrition will supply the squad with a range of bespoke nutritional plans and products, including the brand’s latest product, Cyclone Milk.

The next year will be crucial to many players in the team, with the Rugby World Cup taking place in England next year following a gruelling 25-game season.

Commenting on the partnership, Harlequins head of sponsorship and commercial partnerships, Darren Henry said: ‘We are delighted to have signed a two year partnership with MaxiNutrition, the market leader in sports supplementation. Having the number one sports nutrition brand providing the squad with the best products to enhance their performances will set us in good stead as we embark on yet another tough season.’

‘Securing MaxiNutrition is testament to the direction our Club is heading in and we look forward to working with them over the coming seasons.’

Mark Morgan PR & expert marketing manager for MaxiNutrition, commented: ‘Harlequins is a club with a great heritage and a history of winning trophies and this is a very exciting partnership for MaxiNutrition.  Modern rugby is known for its physicality and we are confident that our products and nutritional expertise can help give Harlequins players an edge over their opposition.’

Harlequins joins a growing MaxiNutrition portfolio of elite athletes and professional sports teams including the England Rugby Football Union, the England and Wales Cricket Board, the Welsh Rugby Union, London Wasps and Northampton Saints, as well as individuals such as Chris Robshaw, Courtney Lawes, George North, Amir Khan and Anthony Ogogo.