At The Races Reveals Record 2015

10 Feb 2016 | tshego

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At The Races (ATR) has announced that 2015 was a record year for the company with revenues up 15% compared with 2014 and ATR’s racecourse partners getting a 30% year on year increase in media rights payments.

ATR’s broadcast channel was viewed by 8.1 million different individuals across the year, a record for the company, and the number tuning in every month averaged over 2 million, according to BARB/Nielsen.

ATR’s online presence also saw growth, with attheraces.com attracting an average of 2.3 million unique visitors per month and an average of over 140 million page views per quarter in 2015.

Sport Mediastream, ATR’s owned streaming platform, delivered over 80 million individual live UK and Irish races to ATR’s 16 bet and watch bookmaker partners.

The company also acquired exclusive streaming rights to Australian, South African and American racing through agreements signed with Tabcorp, Phumelela and Monarch respectively as well as over 25,000 BAGS greyhound races.

ATR has also gained a presence on social media platforms with 79% of ATR’s Facebook audience is aged below 45 while 69% of ATR’s Twitter followers are aged below 35.

Matthew Imi, chief executive, ATR commented: “ATR remains very much a growth business and I’m particularly pleased that our returns back to our racecourse partners were so impressive last year. We anticipate that this will continue in 2016 as we extend our presence across key markets and platforms and diversify into other revenue generative sectors. We look to the future with a considerable degree of confidence and will be reporting on some significant new initiatives as the year progresses.”