Raducanu To Lead Vodafone Campaign
Vodafone has announced a new partnership with Emma Raducanu, which sees the US Open winner become its grassroots tennis ambassador.
The 19-year-old Briton will work with the telecoms group to inspire the next generation of players and help grow grassroots tennis in the UK.
As part of her role, Raducanu will become the face of Vodafone’s grassroots tennis initiatives, with plans to use Vodafone connectivity to expand access to tennis for people of all ages, backgrounds and abilities. This includes the relaunched and expanded mass participation competition Play Your Way to Wimbledon, powered by Vodafone, which will be delivered in partnership by the LTA, the All England Lawn Tennis & Croquet Club, and Vodafone.
Max Taylor, Vodafone Consumer Director, said, “Emma has captivated the nation over the last 18 months, delivering one of the most iconic British sporting moments in recent memory and inspiring a huge number of new players to pick up a racket for the first time.
“As the face of modern British tennis and a graduate of the LTA’s grassroots programme – which we are proud to now be supporting – Emma is the perfect person to champion the relaunch and expansion of Play Your Way to Wimbledon, powered by Vodafone and our ambition to democratise the sport and connect a new generation of fans and players.”
Raducanu said, “I’m so excited to be working with Vodafone to inspire the next generation of tennis players in the UK. The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.”
Image: Vodafone
