Rangers reveal Guavapay as back of shirt sponsor

Rangers have struck a multi-year deal with global fintech company Guavapay, which includes back of shirt sponsorship.

Under the new agreement, Guavapay’s payments platform app MyGuava will feature on the back of the Scottish club’s shirts.

The partnership also designates the London-based firm as the team’s payment processing partner, as well as the stadium processing partner of the club’s Ibrox home.

Over the duration of the new agreement, MyGuava business Point of Sale (POS) terminals will be used throughout the 50,817-seat venue.

MyGuava debuted on Rangers kits during Saturday’s SPL matchup against Dundee United.

In September, Rangers extended their longstanding partnership with Kindred Group, keeping Unibet as the team’s main shirt sponsor.

“As a global brand transforming traditional markets through innovative technology, Guavapay aligns closely with the principles and ambitions of Rangers football club,” said Karim Virani, Chief Commercial Officer at Rangers.

“Their commitment to leveraging technology to enhance experiences resonates with our own dedication to improving every aspect of our supporters’ journey.”

Grant Wyatt, Head of Partnerships at Guavapay, added, “This collaboration underscores our commitment to creating a seamless, secure, and efficient payment environment for fans when purchasing food and beverages at Ibrox Stadium.

“By bringing innovative financial technology to one of football’s most iconic venues, we are setting new standards in stadium services and supporting Rangers in their vision for a modern, connected matchday experience.”

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