Rangers Sign Ebel As Sponsor
Scottish football club, Rangers, has landed two sponsorships, signing with Ebel, the Swiss watch brand, as a new long-term sponsor as well as an extension of their long-running deal with Coca-Cola.
Looking to make get more international exposure, Rangers chief executive Martin Bain claimed that Ebel’s decision to sponsor his team allowed the brand to attain additional appeal not only across the West of Scotland but also the rest of the UK, as well as North America and the Middle East.
Ebel’s logo will be displayed at Ibrox Stadium on the new digital scoreboards and clock. The company will also release a specially designed limited-edition timepiece featuring the Rangers’ insignia.
In a separate deal, Coca-Cola extended its sponsorship for another three years. Under the deal, the soft drink manufacturer will remain Ranger’ official drinks supplier while supporters will continue to benefit from a series of promotions and competitions.
