RB Leipzig kick off IHG Hotel and Resorts renewal

Bundesliga football club RB Leipzig have extended their partnership with UK hospitality company IHG Hotels and Resorts for the 2024/25 season.

The renewal of the agreement, which was initially signed last year, will see IHG’s logo  feature on the German club’s training kit, as well as on the sleeves of match shirts during UEFA Champions League and DFB-Pokal fixtures.

The UK-based hospitality company will also now receive designation as an ‘exclusive partner’ of the men’s team, the highest tier of RB Leipzig’s sponsorship.

IHG will also remain as an exclusive partner of Leipzig’s women’s team for the 2024/25 campaign. IHG-owned Holiday Inn’s logo will appear on the Bundesliga Frauen team’s match shirts and training apparel.

IHG’s branding will meanwhile be visible throughout the club’s Red Bull Arena home, including on LED screens and backdrops during press conferences.

Leipzig’s RBLZ Gaming esports team is also included in the partnership.

Johan Plenge, Chief Business Officer of RB Leipzig, said, “One of the priorities in the continued development of RB Leipzig lies in the internationalisation of our club.

“IHG Hotels & Resorts is one of the world’s leading hotel groups with vast international experience. We recently returned from a successful first trip to the USA – also thanks to the support of IHG Hotels & Resorts.

“Our teams spend a lot of time on the road and as part of our cooperation, IHG Hotels & Resorts are able to offer the perfect destinations for our teams to stay at during their away games.”

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